Copywriting Portfolio
With a poet’s eye for detail and concision and a scholar’s self-motivated dedication to task completion, I have over 10 years of professional experience developing and producing effective, emotionally-driven pieces of communication for print and digital media. Here are a few examples.
Title: Financial Wellness Is Personal Wellness: A Closer Look at the EAP Financial Wellness Model
Type: Blog Post
​Industry: HR / Financial Wellness
Media: Digital (Website/Blog)
Role: Writer / Content Creator
Word Count: 575
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Context: Part of a workplace wellness campaign, this blog post helped employees understand how financial stress affects overall well-being; Written to make benefit offerings easier to understand and more personally meaningful.
Title: Multiply your rewards. Maximize your business
Type: One-pager
Industry: Fintech
Media: Print
Role: Copywriter
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Context: One-pager designed to promote a business credit card offering, with messaging centered on maximizing rewards and driving client engagement. Content was streamlined for clarity and impact within a highly visual, space-limited format, ensuring benefits and CTAs were immediately clear to prospective clients
Title: National Dessert Day
Type: Social Media Post
Industry: Finance
Media: Digital (Social Media)
Role: Copywriter / Designer
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Context: This playful post was part of a seasonal content series for a mortgage broker. I wrote the copy and designed the layout to encourage light engagement while keeping the brand voice intact.
Title: Ladies Day of Safety​
Type: Flyer Copy
Industry: Finance / Community Outreach
Media: Print / Digital
Role: Copywriter
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Context: This flyer promoted a utility-sponsored event focused on safety education for women in the community. I wrote clear, welcoming copy that made the event feel both helpful and approachable.
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Title: Pathology Save-the-Date
Type: E-Newsletter
Industry: Healthcare Communications
Media: Digital (Email)
Role: Copywriter
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Context: This save-the-date was distributed to faculty, staff, and partners ahead of an internal pathology conference.I wrote this short email to invite staff and faculty to an internal event. The tone was professional but direct, and formatted for quick reading on mobile.
Title: Introducing the Roman Collection
​Type: Social Media Post​
Industry: E-Commerce / Marketing​
Media: Digital (Social Media)
Role: Copywriter
Context: Announced the launch of a new home goods product line. I created launch copy that felt both elegant and easy to engage with, matching the style of the product line.
Title: What Long COVID-19 Means for Return-to-Work Plans: Supporting Employees on the Long Road to Recovery
Type: Longform Article
Industry: HR / Healthcare
Media: Digital (Website)
Role: Writer
Word Count: 735
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Context: This longform article examined how employers can adapt return-to-work strategies in light of Long COVID-19, including accommodations, empathetic leadership, and benefit adjustments. This article helped HR teams think through how to support employees dealing with Long COVID. I wrote it using plain language to explain policies, accommodations, and next steps.
Title: Guide to Using the Visitor Management System
Type: Infographic
Industry: Healthcare / Security
Media: Digital / Print
Role: Copywriter
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Context: An instructional one-pager designed to streamline check-in procedures across a multi-site medical organization. I wrote the copy for this one-page guide to help staff and visitors use a new check-in system. The language was simple, step-by-step, and designed for easy reading in busy areas.
Title: Sunset Playhouse’s Wait Until Dark is a vision
Type: Theatrical Review
Industry: Arts Journalism
Media: Digital / Print
Role: Writer
Word Count: 309
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Context: This review covered a community theater production of Wait Until Dark, with a focus on staging, performance, and lighting direction. I wrote the piece to be thoughtful, supportive, and grounded in theater knowledge.
Title: Getting Up to Speed
​Type: Social Media Post
Industry: Finance​
Media: Digital / Print
Role: Copywriter
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Context: This brief, punchy post was part of a campaign to promote online banking literacy among new users. It framed digital tools as empowering and intuitive, especially for those hesitant about technology. I kept the copy upbeat and direct to help ease digital hesitations, especially among older users.
Title: Become a Goal Getter
Type: Social Media Post
Industry: E-Commerce​​
Media: Digital (Social Media)
Role: Copywiter
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Context: Part of a New Year engagement campaign, this post encouraged audiences to set and pursue personal or professional goals. The tone was upbeat, inclusive, and supportive. I used a motivating tone and catchy phrasing to encourage people to take the first step.
Title: Simplify. Streamline. Get Rewarded.
Type: Slide Deck
​Industry: Fintech
Media: Digital
Role: Writer / Content Creator / Designer
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Context: Slide deck created as client-facing marketing initiative for a virtual business credit card and incentive program. Focused on refining value propositions and tightening messaging. Deliverables included reworked taglines, program descriptions, and client-facing copy, aligning with brand voice while emphasizing efficiency, security, and rewards. Content was designed for visual constraints, ensuring clarity and impact at a glance.
Title: Breast Cancer Awareness
Type: Social Media Post
Industry: Healthcare / Internal Communications
Media: Digital (Social Media)
Role: Copywriter
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Context: This social media post was part of an internal campaign recognizing Breast Cancer Awareness Month. It aimed to foster community, support affected employees, and promote available resources.
Title: Turn Learning into Earning
Type: Social Media Post
Industry: E-Commerce / Adult Learning
Media: Digital (Social Media)
Role: Copywriter
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Context: Created for a professional development platform, this post emphasized the tangible financial benefits of upskilling through the company’s learning tools. It targeted cost-conscious adult learners. I wrote the copy and designed the graphic to stand out in a busy feed.
Title: Layla + UGC partner
​Type: Social Media Post
Industry: E-Commerce / Marketing
Media: Digital (Social Media)
Role: Copywriter
Context: This social post announced a new content partnership and invited customers to join the campaign. I wrote the copy to sound personal and community-focused while staying true to the brand.
Title: Recognition Toolkit for Leaders
Type: Internal Communications E-Toolkit
Industry: Healthcare
Media: Digital (PDF)
Role: Writer / Editor
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Context: This toolkit gave managers ideas and templates for recognizing staff. I wrote the materials to be quick to use and easy to adapt, helping promote a culture of appreciation.
Title: Celebrating 75 Years of Versiti Partnership
Type: Campaign Copy
Industry: Healthcare / Non-Profit
Media: Digital / Print
Role: Writer
Word Count: 569
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Context: This celebratory piece marked the 75th anniversary of a foundational partnership between a regional health system and Versiti Blood Center. IThis milestone message celebrated a long-standing partnership with a regional blood center. I wrote the content to be proud and heartfelt, for use across events and internal channels.
Title: UWM’s Eat Local :: Read Local Announces New Community Partners
Type: Press Release
Industry: Higher Ed / Community Engagement
Media: Digital / Print
Role: Writer
Word Count: 237
Context: This press release highlighted new bookstore and restaurant partners for a university-led initiative. I wrote the release to celebrate community ties and support local business visibility.
Title: Morton Grove Supply: Family Ties and the Pipeline to Success
Type: Feature Article
Industry: Trade / B2B
Media: Digital / Print
Role: Writer
Word Count: 1,369
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Context: This profile of a family-owned business was written for a trade association’s feature series, showcasing innovation and legacy in the plumbing supply sector. I conducted interviews and wrote the piece to highlight their legacy and business strengths.
Title: Major League Baseball slides into a new home, Sundays on Peacock
Type: Watch Guide Blog Post
Industry: Sports / Entertainment
Media: Digital (Streaming / Social)
Role: Copywriter
Word Count: 500
Context: I wrote this promotional content to announce a new streaming deal between MLB and Peacock. The tone was fast-paced and fun, matching fan energy while focusing on access.
Title: T32 Postdoctoral Fellowship
Type: Corporate E-Newsletter
Industry: Healthcare Communications / Academic Research​
Media: Digital (Website)
Role: Editor
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Context: I rewrote this web copy to clearly explain a competitive NIH-funded research fellowship. My goal was to make the program feel accessible while keeping the technical detail accurate.